Digital Marketing Certification by Open University Malaysia

Digital Marketing Certification by Open University Malaysia

Digital (= online) Marketing of your Company’s Products and Services has to form an integral part of your overall corporate marketing strategy. ‘Digital’ encompasses everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing, eMail Marketing, Affiliate Marketing etc. all the way to being able to effectively measure the outcome of all online marketing initiatives for their impact on ROI. To most non-practitioners that often looks like a black box, making them uncomfortable in dealing with the challenges of devising and strategizing their company’s online activities.

This 5-Day Digital Marketing Certification Program is targeted at Marketing Staff at all levels who need to get complete understanding of how Digital Marketing works, how online strategies can be formulated and implemented, and how outcomes can be measured.

Learning Objective

This one-day hands-on workshop is most important if you are new to Google AdWords or have tried it with no success. This hands-on workshop has been designed for Marketing Staff with little or no knowledge of Google AdWords and is conducted by a Google Certified Professional. Even if you have some experience with AdWords, with the knowledge gained from this course you will be able to ‘clean up’ your account or to monitor your AdWords Agency effectively.

This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.

The Digital Marketing Certification Program in collaboration with MindCorp (program administrator) and the Open University Malaysia (certification body) is aimed at working professional and corporate entrepreneurs with the aim to reduce the digital skills gap in the industry. The program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for professionals ready to expand their skill set in today’s internet driven market.

The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering content in search engine optimization, paid advertising, social media marketing, and web analytics.

The Certification Program is comprised of 40+ hours of instructor-led classroom training.

Learning Outcome

This 5-Day Digital Marketing Certification Program is targeted at Marketing Staff at all levels who need to get complete understanding of how Digital Marketing works, how online strategies can be formulated and implemented, and how outcomes can be measured.

At the conclusion of the programme, participants will have gained a solid understanding of how Digital Marketing works in it’s entirety. Participants will also be able to develop their own strategies to initiate and optimize a digital marketing campaign on their own.

Program Outline

Module 1: Develop a Digital Marketing Strategy

This module starts out with a comprehensive overview of digital marketing. Course participants develop an understanding of the digital marketing process, developing their vocabulary and conceptual knowledge of the field. The module provides the foundation for in depth focus on subsequent modules in digital marketing, including SEO, Social Media, Web Analytics, Conversion, Content Marketing, Mobile Marketing, Paid Search, and Email Marketing.


Module 2: Web Analytics

This module prepares participants with the good working knowledge needed to ascertain whether their digital marketing strategies actually work the way they are supposed to. This module will include a special focus on conversion planning, conversion design structure, analysis and measurement. For this, every digital marketing channel needs to be measured in order to evaluate which efforts are bringing in ROI, and which ones are just a waste of time and money.

Topics addressed include Key Performance Indicators (KPIs), segmentation, reports and metrics, web analysis, qualitative research, testing, and competitive analysis. Also covered are multichannel analytics and dashboards. Practical hands-on exercises will give participants a solid knowledge in measuring their online success, and set the tone for the subsequent modules.


Module 3: Search Engine Optimization

This module addresses the key aspects of Search Engine Optimization (SEO) for organic search. Topics include on-page best practices, keyword research, website design & architecture, link-building, SEO site audits, and SEO for local search. Course participants will develop a deep understanding of the role of SEO in the growth and development of their business website. Case studies and activities will support the learning outcomes.


Module 4: Content Marketing

This module will cover key elements of marketing for micro-moments. Course participants develop the skills to create content and write valuable messages that engage readers and convert visitors into customers. Participants will also learn to measure the results of their strategies. Various content marketing channels will be explored, including: blog, social media, image, video, article, email, event, and B2B marketing.


Module 5: Email Marketing

An effective email marketing program generates new customers and keeps loyal customers returning. This module covers the key elements of an email marketing campaign through targeted phases of the buying cycle. Course participants will learn proven strategies for building lists, crafting email, avoiding spam filters, and generating conversions and sales


Module 6: Social Media Marketing

This module provides a comprehensive examination of social media marketing from basic planning opportunities to evaluation strategies. Course participants will learn the skills to construct a well-developed social media marketing campaign. Blogging, YouTube, Facebook, Twitter, and LinkedIn are examined. Hands-on activities will support the learning outcomes.


Module 7: Pay Per Click Advertising

This module addresses in great depth the key components of paid search advertising and paid display advertising, specifically via Google AdWords. Course participants gain deep insights into strategies for different phases of Pay Per Click (PPC) advertising on both the Google Search Network and the Google Display Network, including real world implementation of launching and maintaining a PPC account. This module will include: selection of profitable keywords, writing effective ad copy, implementation of conversion tracking, bidding, and reporting, campaign settings, and account organization.


Module 8: Mobile Marketing

Mobile marketing is a key discipline in Internet marketing as more searches are being done on mobile devices than on laptops and desktops combined. This module provides a comprehensive examination of mobile marketing, including specific advertising on mobile devices to reach customers on-the-go. Course participants develop strategy and tactics, expanding their understanding of mobile marketing integration across media.

Target Group

This programm is aimed at Sales and Marketing Staff at any level who are new to or are currently involved in handling digital marketing activities for their company in any Industry segment that has or plans to have any form of online presence, including Airlines/Aviation, Arts and Crafts, Automotive, Banking, Financial Services & Capital Markets, Broadcast Media, Civic & Social Organization, Commercial Real Estate, Construction, Consumer Electronics, Consumer Goods, Consumer Services, Education, Entertainment, Food & Beverages, Food Production, Government Administration, Government Relations, Health, Wellness and Fitness, Hospital & Health Care, Hospitality, Human Resources, Information Technology and Services, Insurance, Leisure, Travel & Tourism, Market Research, Marketing and Advertising, Media Production, Newspapers, Oil & Energy, Online Media, Pharmaceuticals, Public Relations and Communications, Retail, Telecommunications


Cost for this intensive 5-Day Digital Marketing Certification Program is RM5500 (incl. GST), including lunch & tea breaks, all training materials, and professional certificate. There is nothing else you have to purchase.

Upon successful completion of the program, participants will receive the Professional Certificate of Completion from the Institute of Professional Development, Open University Malaysia (OUM).

This certification program is HRDF claimable for contributing companies, subject to HRDF approval.

Faculty conducting the Course

Course Date & Venue

Next Course Dates: 27th , 28th June, 4th, 5th, 18th July 2018., 9am to 5pm

Course Venue:


G1, Oasis Village, Oasis Square

Jalan PJU 1A/7A Oasis Damansara

47301 Petaling Jaya