Official Google Ads Certification by Google, Inc.

Google Ads Certification Course

During this 3-Day Google Ads (formerly known as Google AdWords) Certification Course you will learn how Google Ads works and how to get the most out of it. The training includes several hands-on practicals for better understanding.  Class size is capped at no more than eight participants per class to ensure optimal learning outcomes. On day 2 you will sit for the ‘Google Ads Fundamentals’ exam, and on day 3 for the ‘Google Advanced Display’ exam. Once you have passed both exams you will be awarded the prestigious official Google Ads Certification on the spot.

Learning Objective

This 3-day Google Ads Certification Course is aimed at Sales and Marketing Staff at any level who preferably have some working knowledge of Google Ads, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Ads.

This 3-day Google Ads Certification course will cover all Google Ads topics from basic setup and configuration all the way to advanced advertising features. Using the most recent and up-to-date official Google training syllabus this course will prepare participants in depth for the official Google Ads Fundamentals exam and the Google Advanced Display exam to become a Google Ads Certified Professional.

Learning Outcome

The Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google Ads. The official Google Ads Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

At the conclusion of the program, participants will have gained a solid understanding of how Google Ads works in it’s entirety. Participants will also be able to develop their own online advertising strategies to initiate and optimize a digital advertising campaign on their own.

Program Outline

Google Ads Certification Course Content:

Google Ads Fundamentals

  • Introduction to Google Ads
  • Understanding Google Ads
  • Understanding the Google Network
  • Account management
  • Campaign and ad group management
  • Create and manage your campaigns
  • Create and manage your ad groups
  • Keyword targeting
  • Getting the most out of your keywords
  • Keywords and the Display Network
  • Language & location targeting
  • Ad formats
  • Creating your ads
  • Managing your ads
  • Budgets and bidding
  • Introduction to budgets
  • Introduction to bidding
  • Measurement and optimization
  • Overview of Google Ads measurement
  • Optimization fundamentals
  • Performance, profitability, and growth
  • Managing multiple accounts
  • Official Google Ads Fundamentals Exam (90 minutes)

Google Ads Display Advertising Advanced

  • Display ads on the Google Display Network
  • Understanding the value of display and the Google Display Network
  • Plan a Google Display Network Campaign
  • Create your ads
  • Implement a campaign
  • Measure performance
  • Optimize and refine
  • Display ads on YouTube
  • Understanding display advertising on YouTube
  • Planning and implementing a YouTube campaign
  • Creating ads for YouTube
  • Measuring and optimizing performance
  • Display ads on mobile devices
  • Official Google Ads Display Advanced Exam (2 hours)
  • Presentation of Certificate

Target Group

This Google Ads Certification Course is aimed at Sales and Marketing Staff at any level who preferably have some working knowledge of Google Ads, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Ads.

Cost

Cost for this 3-day Ads Certification training is only RM3000. It includes the training materials, both exams and certification as well as refreshments (parking is not included). There are no hidden costs and there is nothing else you have buy.

Our Skills Academy (Malaysia) Scholarship is available for this course for qualifying individuals (NOT available for company sponsored participants), please check if you qualify here: Skills Academy (Malaysia) Scholarship.

For Companies: this course is HRDF claimable for staff from contributing companies (with HRDF approval). Please indicate that you plan to use HRDF funds when you register.

Faculty conducting the Course

Course Date & Venue

Next Course Dates: 26 - 28 November 2018, 9am to 5pm

Course Venue:

Skills Academy (Malaysia)

350B, Melawati Urban 1

Taman Melawati

53100 Gombak

Selangor

Future Courses (unconfirmed):

  • 2019 dates coming soon