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Official Google AdWords Certification by Google, Inc.

Google Adwords Certification Course Malaysia

During this 3-Day Google AdWords Certification Course you will learn how Google AdWords works and how to get the most out of it. The training includes several hands-on practicals for better understanding.  Class size is capped at no more than eight participants per class to ensure optimal learning outcomes. On day 2 you will sit for the ‘Google AdWords Fundamentals’ exam, and on day 3 for the ‘Google Advanced Display’ exam. Once you have passed both exams you will be awarded the prestigious official Google AdWords Certification on the spot.

Learning Objective

This 3-day Google AdWords Certification Course is aimed at Sales and Marketing Staff at any level who preferably have some working knowledge of Google AdWords, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google AdWords.

This 3-day Google AdWords Certification course will cover all Google AdWords topics from basic setup and configuration all the way to advanced advertising features. Using the official Google training syllabus this course will prepare participants in depth for the official Google AdWords Fundamentals exam and the Google Advanced Display exam to become a Google AdWords Certified Professional.

Learning Outcome

The Google AdWords Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google AdWords. The official Google AdWords Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

At the conclusion of the program, participants will have gained a solid understanding of how Google AdWords works in it’s entirety. Participants will also be able to develop their own AdWords strategies to initiate and optimize a digital advertising campaign on their own.

Program Outline

Google AdWords Certification Course Content:

Google AdWords Fundamentals

  • Introduction to AdWords
  • Understanding AdWords
  • Understanding the Google Network
  • Account management
  • Campaign and ad group management
  • Create and manage your campaigns
  • Create and manage your ad groups
  • Keyword targeting
  • Getting the most out of your keywords
  • Keywords and the Display Network
  • Language & location targeting
  • Ad formats
  • Creating your ads
  • Managing your ads
  • Budgets and bidding
  • Introduction to budgets
  • Introduction to bidding
  • Measurement and optimization
  • Overview of AdWords measurement
  • Optimization fundamentals
  • Performance, profitability, and growth
  • Managing multiple accounts
  • Official Google AdWords Fundamentals Exam (2 hours)

Google AdWords Display Advertising Advanced

  • Display ads on the Google Display Network
  • Understanding the value of display and the Google Display Network
  • Plan a Google Display Network Campaign
  • Create your ads
  • Implement a campaign
  • Measure performance
  • Optimize and refine
  • Display ads on YouTube
  • Understanding display advertising on YouTube
  • Planning and implementing a YouTube campaign
  • Creating ads for YouTube
  • Measuring and optimizing performance
  • Display ads on mobile devices
  • Official Google AdWords Display Advanced Exam (2 hours)
  • Presentation of Certificate

Target Group

This Google AdWords Certification Course is aimed at Sales and Marketing Staff at any level who preferably have some working knowledge of Google AdWords, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google AdWords.

Cost

Cost for this 3-day AdWords Certification training is only RM3000. It includes the training materials, both exams and certification as well as refreshments (parking is not included). There are no hidden costs and there is nothing else you have buy.

This course is HRDF claimable for staff from contributing companies (with HRDF approval). Please indicate that you plan to use HRDF funds when you register.

Faculty conducting the Course

Course Date & Venue

Next Course Dates: 30 May - 1 June 2018., 9am to 5pm

Course Venue:

Skills Academy (Malaysia)

350B, Melawati Urban 1

Taman Melawati

53100 Gombak

Selangor

Future Courses (unconfirmed):

  • 11 - 13 July 2018
  • 27 - 29 August 2018
  • 15 - 17 October 2018
  • 26 - 28 November 2018