Google Analytics for Beginners Course

Google Analytics for Beginners Course

This one-day hands-on Google Analytics for Beginners course is a must if you want to fully understand how your visitors interact with your website, and how to improve it for your desired goals.

Learning Objective

This 1-day hands-on workshop has been designed for new and intermediate Google Analytics users and is conducted by a Google Certified Educator. You are encouraged to work on your own Google Analytics account during the workshop (bring your laptop).

This course is aimed at people who have little or no knowledge of Google Analytics, and want to learn the fundamentals of this important tool and how it can help you or your business.


Learning Outcome

This basic Google Analytics Training Course is aimed at Marketing Staff with no or little knowledge on how to use Google Analytics effectively. Led by an independent and unbiased Google Analytics Certified Professional, this full-day & hands-on workshop will help your staff to learn how to make the most out of your website data in order to improve your online goals.

Program Outline

Certified seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing Analytics accounts to teach your how to find, analyse and interpret your tracking information. At the end of the day, you’ll have gained solid, valuable Google Analytics training that will help you achieve more and go further with your website.

  • An introduction to web analytics in general, and Google Analytics in particular
  • Detailed explanation of the dozens of reports Google Analytics provides
  • How to generate actionable insights from your website’s data
  • Measuring business outcomes rather than just counting visitors
  • How to use even the most powerful features of Google Analytics
  • How to measure every marketing effort your organization is making – whether online or offline.
  • Analysis techniques you can use to immediately start improving the performance of your marketing campaigns
  • How to measure the impact of social media sites like Facebook, Twitter,etc.
  • Goals and E-Commerce reports: how much are your website visitors worth?
  • See what is happening on your website right now with Real-Time Reports

Target Group

This 1-day hands-on Google Analytics for Beginners Course is targeted at individuals from micro-, small- and medium sized businesses. It is targeted at all industries and businesses that already have a website, and are looking to analyse their website visitor data to drive improvement of their site. Learn the best practices with us in just one day, hands-on.

This course is aimed at people who have little or no knowledge of Google Analytics, and want to learn the fundamentals of the tool and how it can help you or your business.

  • Entry to top level Marketing Staff in ANY Industry who is new to Google Analytics
  • Existing Analytics users who feel overwhelmed by the variety of Analytics features
  • Marketing Agencies (digital and traditional) who need to monitor website traffic
  • Companies that want maximum return from their website based on analytical data
  • Staff of Companies that are ‘just’ going online


Cost for this 1-Day Google Analytics for Beginners Course Workshop is RM1000, including lunch & tea breaks, and all training materials. There is nothing else you have to purchase.

This workshop is HRDF claimable for contributing companies, subject to HRDF approval.

Faculty conducting the Course

Course Date & Venue

Next Course Date: 2 July 2018, 9 am to 5 pm

Course Venue:

Skills Academy (Malaysia)

Training Room 1

350B, Melawati Urban 1

53100 Gombak, Selangor

Future Course Dates (unconfirmed):

  • 13 August 2018
  • 1 October 2018
  • 12 November 2018