1-Day Social Media Marketing Course

Social Media Marketing

This Social Media Marketing Course is an intensive one-day hands-on workshop, and you are encouraged to bring your own laptop so you can implement what you learn immediately. Social media strategies vary depending on what you are trying to sell or promote, and with our own 13-year experience we show you exactly what you need to do.

Learning Objective

Social Media Presence matters


Social Media Presence matters Click to read the article

Social media are often seen as time-wasters, but if done well they are great tools for marketers to connect with people around them, to expand their online footprint and to directly engage with customers and prospects.

Today’s customers increasingly ignore Spam email, TV ads and printed ads in newspapers and magazines. Instead, they visit Google and social networks for answers to their questions. The challenge for you is: will you be there to answer it, or will your competitor take the lead (and the customer)?

This Social Media Marketing Course is an intensive one-day hands-on workshop, and you are encouraged to bring your own laptop so you can implement what you learn immediately. Social media strategies vary depending on what you are trying to sell or promote, and with our own 13-year experience we show you exactly what you need to do.

Learning Outcome

After completing this 1-Day Social Media Workshop you will be able to:

  • Identify the correct Strategies, Tactics and Platforms to use.
  • Create and package Content that keeps your target Audience engaged.
  • Measure which of your Content Strategies brings you optimal Returns based on Goals and KPI you set.

Program Outline

  • Identify Business Goals
  • Set Marketing Objectives
  • Identify ideal Target Audiences/Customers
  • Clarify your Business’s Social Media Goals
  • Determine where Social Media Marketing Fits
  • Choose Channels and Tactics
  • Audit your Current Social Media Status
  • Research Competition
  • Develop your Content Strategy
  • Decide what Platforms to use
  • Map out a Content Marketing and Curation Strategy
  • Allocate Budget and Resources
  • Use Analytics to track Progress
  • Build your tactical Communication Plan
  • Adjust your Strategy as needed

Target Group

This 1-day Social Media Marketing Course is targeted at individuals from micro-, small- and medium sized businesses. It is targeted at all industries and businesses that already have or are planning to use Social Media to present their Products & services to the online world. The future is online, and Social Media play a major role if handled correctly and efficiently.

Cost

Cost for this 1-Day Social Media Marketing Workshop is RM1000, including lunch & tea breaks, and all training materials. There is nothing else you have to purchase.

This workshop is HRDF claimable for contributing companies, subject to HRDF approval.

Faculty conducting the Course

Course Date & Venue

Next Course Date: 20 September 2018, 9am to 5pm

Course Venue:

Skills Academy (Malaysia)

Training Room 1

350B, Melawati Urban 1

53100 Gombak, Selangor

Future Course Dates (unconfirmed):

  • 19 October 2018
  • 30 November 2018